Playful discovery where key elements for delivering sustainable impact are explored. Together with relevant stakeholders, we set the goal and desired behavior, define the type of people we are addressing, and describe playful intervention methods that fit best. This sets the foundation for future play design and development.
Behavioral research with the target group, in collaboration with a team of social psychologists. This increases the impact of the playful intervention, since we better understand the target groups’ intrinsic motivations, media usage, and current perceptions and abilities.
Design of one or a few play concepts that trigger the desired behavior. Testing these play concepts with focus groups.
Project management and production of the playful intervention or game, from prototype to completed product, including regular testing of produced game versions with focus groups. We work with the studios & developers that best fit the type of game.
Regular monitoring if the playful intervention is bringing the desired behavioral change and when necessary make updates for improvement.