Play is a strong mechanism for human development. We see this a lot in our childhood. But also as adults, playful activities let us grow, we just don’t notice it.
Normally play is used for fun. But today, we see play elements applied in a lot of “serious topics”as well. Organizations worldwide are successfully using various playful mechanisms – whether it’s mobile games, gamified web applications, or interactive playful experiences – to steer people to think and act differently.
Our sister company, Games for Health, implemented more than 800 games, apps and interactions to improve the public health of citizens.
Sadly, we don’t see play applied enough in a sustainability context. A wasted potential. Especially when you see how humans are damaging our planet so much we are bringing ourselves to extinction.
Knowing the power of play our path forward was simple – let’s make playful concepts that adapt human behavior to improve planetary health.
That’s why we speak with private and government organizations, and design the appropriate play activities linked to sustainability objectives.