Steer consumers during their shopping experience towards environmentally-friendly items (e.g. garden plants, vegetarian food, durable plastics).
Educate & activate consumers to better recycle plastics, electronics and food waste.
Trigger commuters to take the bicycle or train to work or school.
Let households use energy more efficiently or choose to invest in an energy-neutral home, speeding up the transition to an energy-neutral society.
Increase user adoption rate of technology and processes implemented by organisations.
Let the crowd come up with solutions for complex environmental challenges (citizen science games).